30 April 2021

Japanese pastry: A success in Europe for the years to come.

Japanese pastry meets all the criteria to win the hearts of Europeans consumers over the long term.

  • New tastes and new textures:

Japanese pastry offers unique textures (chewy mochi, aerial cheesecake…) as well as original flavors (azuki, matcha, kinako, yuzu, yomogi, sakura…) that meet the strong demand for novelty from European consumers.

  • Healthy recipes, suitable for many diets:

In addition to being less sweet than Western pastries, Japanese pastries offer a wide choice of naturally vegan, gluten-free and lactose-free recipes.

  • New moments of consumption:

Japanese pastry is first and foremost a snacking offer. In Japan, we rarely end the meal with a dessert. Thus, most Japanese pastries are easy to eat “on the go”. (ice cream mochi, dorayaki, taiyaki…)

Check our catalogs to discover our range of Japanese pastries!