How Foodex responds to the no and low alcohol trends

Non-alcoholic beverages are enjoying spectacular growth. In December 2024, their sales jumped 15%, even outstripping those of January, traditionally boosted by the “Dry January” movement. This phenomenon can be explained by changing consumption habits, particularly among young adults. 

A new generation of moderators 

Nearly half of 18-34 year-olds now prefer NoLow (alcohol-free or low-alcohol) drinks. This change is rooted in a desire to consume healthier beverages without forgoing moments of conviviality. For restaurateurs, it is the ideal opportunity to capitalize on this trend and enrich their menus with original alternatives. By offering a varied selection of non-alcoholic or low-alcohol beverages, they can meet the expectations of customers in search of innovation and new taste experiences. 

Attractive alternatives for every taste 

Discover our selection of innovative products to respond to this trend and enrich your offer with modern, refreshing alternatives. 

Kirin Ichiban 0.0%, the alcohol-free beer

For those who want to enjoy a beer without its alcoholic effects, Kirin Ichiban 0.0% is ideal. Refreshing and light, it offers an authentic experience without compromising on taste. Perfect for a non-alcoholic aperitif with friends or events where sobriety is preferred. 

Chulo, the fruity soda range inspired by Japanese pop culture  

Chulo seduces with its fruity, tangy intensity. This alcohol-free soda, bursting with explosive flavors, is available in several flavors: peach, cherry, apple, tropical and lemon. A sparkling drink that awakens the taste buds with every sip. 

Mangajo, natural tea drinks 

Mangajo is the perfect ally for a healthy alternative to traditional sodas. With no added sugar or preservatives, it relies on natural ingredients with beneficial properties. Available in pomegranate, grape, goji berry, yuzu and many other flavors, it combines well-being with gustatory pleasure. 

Kappa Tea, iced teas in cans

For a refreshing break, Kappa Tea offers an authentic experience with its Matcha and Jasmine green tea variants. A natural drink, made in France, that combines sweetness and character, ideal for any time of day. 

Ultra Ice Tea

Ultra Ice Tea revisits iced tea with a Japanese manga-inspired twist. Thirst-quenching and energizing, it’s designed for fans of fun and originality. 

Boba Tea

With its fruit pearls that burst in the mouth, Boba Tea adds a gourmet touch to the trend for alcohol-free drinks. Available in Litchi and Peach, it will appeal to bubble tea fans in search of freshness and originality. 

Kimino, the essence of Japanese citrus

Kimino captures the purity and intensity of Japanese fruit in a sparkling, refreshing drink. Made with natural ingredients, it comes in two emblematic flavors: Yuzu, with its lively, tangy notes, and Ume, the Japanese plum, with its subtle balance of sweetness and slight bitterness. 

Consumers are now looking for alternatives to alcoholic beverages without compromising on pleasure. Between innovation, naturalness and taste, these beverages meet the expectations of a public in search of new refreshing and trendy experiences. 

If you would like personalized advice or information on our product range, please contact us via the contact form!  

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