06 September 2023

Have You Heard of Koshihikari, Japan’s Most Cultivated Rice Variety?

Rice holds a central place in Japanese cuisine, and among its most prized varieties is Koshihikari. Known for its delicate texture and rich flavor, Koshihikari rice stands as the most cultivated rice in Japan. It is primarily produced in the Niigata region, renowned for its environment and ideal climate for rice cultivation.

To supply quality Japanese rice, we’ve sourced the perfect product: Shinjumai Pink Koshihikari from Niigata!


Niigata’s Koshihikari Rice

Riz japonais koshihikari

Picture: Koshihikari Rice

Koshihikari is the most widely produced short-grain rice variety in Japan. It is estimated that 1/3 of Japan’s rice paddies are dedicated to this variety! This rice is characterized by its beautiful appearance, with “hikari” meaning “light” or “brilliance.”

Paysage Niigata - Niigata landscape

Picture: Niigata Landscape

The Niigata region is the foremost producer of this variety. Acknowledged as the best in Japan, rice cultivated in this prefecture regularly receives awards in annual competitions. Located in the northwest of Japan, Niigata benefits from an ideal environment and climate for rice cultivation. The water from snowmelt brings rich nutrients and fertile soil. Extended sunlight hours and low summer precipitation stimulate rice plant activity, resulting in flavorful rice.


Why choose our Shinjumai Pink Koshihikari Rice? 


Picture: Shinjumai Logo

Shinju means “pearl” and Mai means “rice”. To provide quality rice at an affordable price, we launched our brand: Shinjumai. In response to the market demand, this brand offers short-grain rice from America, Italia, or France.

To expand our range and offer our customers an affordable rice from Japan, we have continually sourced the best one. Today, we are proud to present Shinjumai Pink, a Koshihikari rice cultivated by carefully selected Japanese producers and a quality supplier that follows strict quality standards, in order to serve our customers, the very best of Japan.

Shinjumai Pink is a Niigata rice. It has a sweet, sticky texture that remains soft even when served cold, making it perfect for sushi.

How to Incorporate Koshihikari Rice into your menu

Picture: Japanese Rice-Based Dishes

Koshihikari rice fits into a variety of rice-based dishes such as sushi, donburi, curry, and rice balls (onigiri). However, it truly shines with sushi, where it delivers a rich taste even when pressed and served at room temperature. The Shinjumai Pink Koshihikari is particularly well-suited for sushi!


How to cook Koshihikari Rice? 

Picture: Rice Cooking Steps

1. Measure out the rice using a measuring cup. A typical rice-cooker measuring cup will hold 150 grams. 1 cup of rice is equivalent to 2 bowls of rice.
2. Place the rice in a container and rince it 4 to 5 times.
3. Put the rice in the rice cooker and add water up to the indicated level. Otherwise, use 1 cup of rice, for  1.2 cups of water. Let the rice soak for 30 to 60 minutes.
4. Cook the rice using the rice cooker. With a pot, heat at medium heat for 10 minutes. When the water boils, reduce the heat and let it cook for 15 minutes.
5. After cooking, let the rice rest for 10 to 15 minutes, then stir with a rice paddle.
6. Serve the rice.


Koshihikari Rice Directly Imported from Japan 

Code: 204154
Name: Shinjumai Pink Koshihikari Rice
Packaging: 10kg
Origin: Niigata, Japan
Available in: France, Switzerland, Netherlands, Belgium

With its exceptional qualities of texture, taste, and versatility, this rice is the perfect ingredient to offer a culinary experience like in Japan.


If you’re interested in Shinjumai Pink Rice, do not hesitate to contact us through our contact form.


Check out our Shinjumai products in our catalog.