Foodex Begins a New Chapter
A New Strategy to Support Our Growth
It is with great pride that I took on the role of President of Foodex this year—a company I know well, having previously spent nine years there as Chief Operating Officer. I am particularly pleased to be back today to work with its teams to open a new chapter in its history.
As you see every day, the restaurant industry is constantly evolving: cuisines are opening up, coming together, and reinventing themselves; practices are becoming digitized; and customers are increasingly seeking out new offerings and experiences.
In light of these changes, Foodex is now opening a new chapter in its history.
Our ambition is clear: to consolidate our position as the undisputed leader in Japanese cuisine while accelerating our growth across Europe. Already present in several countries, we aim to strengthen our ability to support restaurateurs, restaurant chains, and international networks in their growth by offering them a cohesive, pan-Asian selection, paired with consistent service quality across all our markets.
To support this ambition, we are strengthening the pillars that have made our group so strong.
We are investing in the modernization and digitization of our tools to offer our customers a smoother, simpler, and more efficient experience. We are also continuing to develop our logistics capabilities—the true backbone of our business—to ensure product availability, reliable deliveries, and excellent service wherever we operate.
This increased structuring of our organization goes hand in hand with a strong commitment to preserving what has defined our DNA from the very beginning: our human-centered values, our spirit of innovation, and our close relationship with our customers.
Growing does not mean becoming rigid; on the contrary, we are convinced that sustainable performance depends on our ability to listen to the market, anticipate trends, and adapt quickly to the needs of our partners.
President of Foodex
A New Visual Identity, True to Our History
To build on this momentum, Foodex is adopting a new identity—one that is more contemporary and assertive, true to our history, and resolutely focused on the future. This graphic redesign was carried out in collaboration with the Blackpizza agency.
More than just a logo, it’s an entire visual universe that makes a statement and conveys our values. This new identity reflects Foodex’s evolution while remaining true to its history and expertise in Japanese cuisine.
This new catalog is one of the first expressions of that identity. I hope it will be a source of inspiration for you and that it will allow us to continue imagining, together, the cuisines of tomorrow.
Very soon, our new website will also enhance your Foodex experience, offering you simpler and more efficient access to our products and services.
Experts in Japanese cuisine since 1992, from tradition to fusion.
Do not hesitate to contact us from our contact form!
