Chinese New Year / Lunar New Year: The Essentials of Asian Cuisine

On the occasion of Chinese New Year (Lunar New Year), Foodex invites you to celebrate the cuisines of several Asian countries through a selection of iconic dishes.

This period represents a major commercial opportunity: in retail, nearly 20% of the annual sales of Asian products are generated in just a few weeks.
The market remains particularly dynamic, with a value growth of +6.2% reaching €467.23M, and a volume increase of +4.5%.

In this favorable context, enriching your menu with well-known and beloved recipes allows you to offer a festive, accessible, and distinctive selection, while showcasing the diversity of Asian cuisines to your customers.

China: generosity and sharing 

Chinese cuisine is based on dishes designed for sharing, which are easy to adapt to different serving formats. 

Chinese noodles are one of the essential staples. They can be used to quickly prepare stir-fry dishes, which are easy to adapt according to the recipes and ingredients available. 

Another classic, bao buns are distinguished by their soft dough and versatility. They are ideal for both snacks and dishes to share. Foodex offers ginger vegetable bao buns, designed for smooth and efficient preparation in the kitchen. 

South Korea: modernity and street food  

Korean cuisine combines traditional recipes with contemporary influences, offering generous dishes that are easy to incorporate into a festive menu. 

Japchae is one of the classics. These sweet potato noodles, served with their sauce, are distinguished by their texture and can be served as a starter, side dish, or main course. 

Corn dogs are a popular and comforting street food in Korea. Made with a sausage topped with mozzarella and coated in breadcrumbs and potato pieces, they add a modern and distinctive touch to the menu. 

Another popular dish, Korean fried chicken is loved for its crispiness and sauce. It is a convivial dish that is easy to share. 

Vietnam: freshness and balance 

Vietnamese cuisine offers dishes that are both comforting and lighter, with recipes that are easy to incorporate into a menu. 

Spring rolls are a must. Crispy and easy to share, they are a natural choice for starters or appetizers. Foodex offers chicken and vegetable spring rolls, adapted to the constraints of the restaurant industry. 

Another classic, bò bún is appreciated for its freshness and generosity. It is based on rice noodles, a simple base for creating a complete dish, combining vegetables, proteins, and sauces. 

To complement these preparations, a spring roll sauce adds the finishing touch typical of Vietnamese cuisine. 

Thailand: intensity and aromas 

Pad Thai is one of the most famous Thai dishes. Made with rice noodles, it is based on a Pad Thai sauce, enhanced with tamarind and fish sauce, to recreate the typical flavors of this recipe. 

Another must-try, Thai curry stands out for its aromas and generosity. Available in red or green versions, it is based on curry paste and coconut milk, and can be used to create complete and recognizable dishes. 

To accompany these specialties, Singha beer, a Thai lager with rich aromas, is the natural complement to a Thai-inspired menu. 

Japan: refinement and excellence 

Japanese cuisine emphasizes the quality of ingredients and mastery of preparation, with recognizable and precise dishes. 

Unagi kabayaki is one of the most popular Japanese specialties. Grilled eel, with its melt-in-the-mouth texture and distinctive sauce, makes for a premium dish that is ideal for standing out on the menu. 

Less common in Europe, fried oysters offer a more contemporary approach to Japanese cuisine. Their contrast between crispiness and melt-in-the-mouth texture makes them an interesting alternative for revamping a Japanese-inspired menu. 

To accompany these specialties, Asahi Super Dry, a Japanese beer with an extra dry profile inspired by sake, stands out for its freshness and clean finish. 

If you would like personalized advice or information about our products, please do not hesitate to contact us via the contact form! 

Product availability varies by country, so please contact us for more information.