Sushi Next: the new generation of sushi

Did you know that in France, 300 to 500 million pieces of sushi are consumed every year*? This impressive figure shows just how much Japanese cuisine has become part of French culture. But this success is no longer based solely on traditional recipes. Today, the trend is toward innovation: creative and daring new takes on sushi that appeal to customers looking for novelty and unique taste experiences. 

At Foodex, we support restaurateurs in this evolution with quality products tailored to these new expectations. Discover four key ideas to revitalize your menu. 

Taco Sushi, a daring encounter between Japan and Mexican street food

Taco sushi breaks with tradition by combining crunchiness and indulgence. It consists of a round sheet of nori seaweed that serves as a crispy shell, filled with rice. This crispy base is then topped with a variety of ingredients, allowing the chef to give free rein to their creativity. 

Among the most popular combinations are: 

• Ebi Fry: crispy breaded shrimp, 

• Fried chicken or Tatsuta-age for an authentic touch, 

• A dash of Ito Togarashi (chili flakes) to spice things up, 

• And a drizzle of Japanese mayonnaise for creaminess. 

An innovative and convivial dish, ideal for surprising your customers and adding a touch of “fusion” to your menu. 

Onigiri: the essential Japanese snack  

Traditionally simple, onigiri is getting a fresh new look with original fillings: 

• Seaweed for Onigiri, to make it easier for take-away 

• Delicately prepared salmon, 

• Buri Japanese yellowtail, 

• Trout roe for an attractive look, 

• Kizami Wasabi to spice things up. 

Convenient, healthy, and customizable, onigiri appeals to consumers looking for quick options without compromising on quality. 

Handroll, star of New York’s sushi bars

A true star of sushi bars, the handroll combines elegance and practicality. Wrapped in a crispy seaweed sheet, it comes in a variety of flavors: 

• Chicken maki strips, 

• Buri Japanese yellowtail, 

• Sesame seeds for crunch, 

• And, of course, high-quality nori seaweed to keep the crunchiness. 

It is ideal for eating by hand, in line with the premium snacking trend. 

When Korea revisits sushi: discovering kimbap

To expand your offering and attract curious customers, try kimbap, the Korean alternative to sushi: 

• Kimchi for a spicy kick, 

• Takuwan (pickled radish) for crunch, 

• Gyudon (simmered beef) for a rich, savory flavor. 

A combination of flavors that perfectly matches summertime cravings. 

The world of sushi is evolving, and so are your customers. Offering these modern creations not only meets demand, but also affirms your position in a constantly changing market. With our selection of authentic, easy-to-work-with Japanese products, you have everything you need to enhance your menu and delight your customers. 

If you would like personalized advice or information about our products, please do not hesitate to contact us using the contact form! 

Product availability varies by country, so please contact us for more information.